When You Replace I With We, Illness Becomes Wellness.

We believe wellness is for everyone and we’re working to make it safe, inclusive, and accessible for all.

Dynamic picture of a cyclist riding downhill
Dynamic picture of a cyclist riding downhill

Our Team

Get to know the mission-driven founders behind M.Cert

Our Team

Get to know the mission-driven founders behind M.Cert

Our Team

Get to know the mission-driven founders behind M.Cert

Co-Founder & Executive Director

Co-Founder & Executive Director

Greta McAnany

Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.

As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.

A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.

Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.

As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.


A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.

Co-Founder & Executive Director

Greta McAnany

Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.


As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.


A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.

Co-Founder & Executive Producer

Co-Founder & Executive Producer

Co-Founder & Executive Producer

Dani Bicknell

Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.

She advises mental health startups as a fractional COO, leads CSR projects for Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.

She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably aren’t. Her work aligns investment, integrity, and access—starting with those most marginalized.

Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.


She advises mental health startups as a fractional COO, leads CSR projects for Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.

She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably aren’t. Her work aligns investment, integrity, and access—starting with those most marginalized.

Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.


She advises mental health startups as a fractional COO, leads CSR projects for Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.


She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably aren’t. Her work aligns investment, integrity, and access—starting with those most marginalized.

Join the Mission

It’s going to take all of us to make it better for everyone. Whether you’re a policymaker, a health professional, a tech innovator, a young leader, or simply someone who cares, join us.