When You Replace “I” With “We,” Illness Becomes Wellness.
We believe wellness is for everyone and we’re working to make it safe, inclusive, and accessible for all.


Our Team
Get to know the mission-driven founders behind M.Cert
Our Team
Get to know the mission-driven founders behind M.Cert
Our Team
Get to know the mission-driven founders behind M.Cert
Co-Founder & Executive Director
Co-Founder & Executive Director
Greta McAnany
Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.
As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.
A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.
Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.
As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.
A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.


Co-Founder & Executive Director
Greta McAnany
Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.
As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.
A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.

Co-Founder & Executive Producer
Co-Founder & Executive Producer
Co-Founder & Executive Producer
Dani Bicknell
Dani Bicknell is a strategist and cross-sector collaborator focused on bridging science, startups, and systems in digital mental health. With over a decade of experience designing accelerator programs and advising early-stage ventures, she has worked with UNESCO, UC Berkeley, global NGOs, large tech companies, and dozens of startups as a fractional COO and growth strategist.
During the pandemic, she built accelerator and funder research initiatives that revealed a critical insight: founders and funders are multi-hyphenate individuals whose lived experiences shape inclusive innovation. This lens guides her work, aligning investment with integrity so evidence-based tools can scale safely and equitably.
Dani co-founded M.Cert to address a pressing challenge of our deregulated era: while youth mental health tools are proliferating, the infrastructure to evaluate and distribute them responsibly has not kept pace. Through M.Cert, she works with funders, researchers, and innovators to lay the groundwork for trusted standards that unlock innovation, safeguard youth, and build systems that benefit all stakeholders.
Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.
She advises mental health startups as a fractional COO, leads CSR projects for tech companies like Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.
She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably are under-resourced. Her work aligns investment, integrity, and access—starting with those most marginalized.
Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.
She advises mental health startups as a fractional COO, leads CSR projects for Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.
She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably aren’t. Her work aligns investment, integrity, and access—starting with those most marginalized.



