Building Clarity Together
We believe everyone deserves access to safe, effective digital mental health support. MCert is creating the non-partisan clarity and Systemic Trust the ecosystem needs to move from confusion to confident action.
Our Team
Meet the team guiding this initiative with scientific rigor, equity, and a commitment to making wellness accessible to all
Our Team
Meet the team guiding this initiative with scientific rigor, equity, and a commitment to making wellness accessible to all
Our Team
Meet the team guiding this initiative with scientific rigor, equity, and a commitment to making wellness accessible to all
Co-Founder & Executive Director
Co-Founder & Executive Director
Greta McAnany
Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.
As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.
A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.
Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.
As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.
A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.
Co-Founder & Executive Director
Greta McAnany
Greta McAnany is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.
As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.
A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.
Co-Founder & Executive Producer
Co-Founder & Executive Producer
Co-Founder & Executive Producer
Dani Bicknell
Dani Bicknell is an author, educator, and cross-sector collaborator dedicated to bringing clarity, integrity, and cohesion to the digital mental health ecosystem. With more than a decade of experience across sectors, she has designed accelerator programs, frameworks, and research initiatives for UNESCO, UC Berkeley, global NGOs, large tech companies, and early-stage social impact ventures worldwide.
During the pandemic, Dani led accelerator and funder research that surfaced a defining insight: meaningful innovation emerges when founders, funders, and system enablers align around evidence, equity, and lived experience. This perspective shapes her approach to building infrastructure that empowers responsible digital mental health solutions to scale sustainably.
Dani co-founded MCert to address a core challenge of the current landscape: while digital mental health tools are rapidly proliferating, the infrastructure to evaluate, trust, and adopt them has not kept pace. Through MCert, she works with researchers, funders, policymakers, and innovators to establish the non-partisan Quality Standards that foster Systemic Trust, unlock responsible innovation, and benefit everyone seeking clarity in this complex market.
Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.
She advises mental health startups as a fractional COO, leads CSR projects for tech companies like Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.
She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably are under-resourced. Her work aligns investment, integrity, and access—starting with those most marginalized.
Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.
She advises mental health startups as a fractional COO, leads CSR projects for Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.
She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably aren’t. Her work aligns investment, integrity, and access—starting with those most marginalized.
Our Partners
Meet the cross-sector partners who help advance MCert’s commitment to clarity, rigor, and Systemic Trust across the digital mental health ecosystem
Our Partners
Meet the cross-sector partners who help advance MCert’s commitment to clarity, rigor, and Systemic Trust across the digital mental health ecosystem
Our Partners
Meet the cross-sector partners who help advance MCert’s commitment to clarity, rigor, and Systemic Trust across the digital mental health ecosystem
Science Partner
Science Partner
Science Partner
Jen Huberty
Fit Minded is a strategic applied science firm founded by Dr. Jen Huberty, former Head of Science at Calm. The firm partners with digital health, femtech, and food-as-medicine innovators to design, validate, and communicate the science behind their products, strengthening credibility, accelerating growth, and advancing evidence-based innovation. With 250 clients and 50 peer-reviewed publications, FitMinded is redefining how evidence drives both innovation and business success.
As Science Lead on the MCert Advisory Board, Dr. Huberty and her team are guiding the creation of the first scientific framework for evaluating subclinical digital mental health tools. This partnership helps MCert build an evidence-based foundation that balances innovation with safety and sets new standards for trusted, inclusive digital mental health solutions. Together, FitMinded and MCert are working to make digital mental health innovation credible, accessible, and impactful for all.
Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.
She advises mental health startups as a fractional COO, leads CSR projects for tech companies like Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.
She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably are under-resourced. Her work aligns investment, integrity, and access—starting with those most marginalized.
Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.
She advises mental health startups as a fractional COO, leads CSR projects for Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.
She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably aren’t. Her work aligns investment, integrity, and access—starting with those most marginalized.
Busines Strategy Chair
Busines Strategy Chair
Busines Strategy Chair
Annette Fellows
Annette Fellows is CEO of Return on Vision Consulting, where she helps C-Suite leaders in healthcare, financial services, and startups translate their visions into measurable results. At UnitedHealth Group and Carlson Marketing Worldwide, Annette reported to or consulted with every C-Suite leader, gaining a broad perspective across strategy, sales, marketing, finance, technology, and operations.
An experienced strategic advisor, collaborator, and operator, she has led numerous teams, including client management, strategy, product innovation, operations, process improvement, technology, research, clinical, and risk, focusing on revenue, consumer loyalty/growth, employee engagement/retention, and profitability.
As VP-Healthcare Transformation at UnitedHealthcare Medicare, Annette launched over 10+ innovations and boosted digital Emotional Wellness program engagement while collaborating with AARP, universities, and wellness partners. Previously, as VP-State Partner and Provider Experience at UnitedHealthcare Medicaid, she ensured compliance and achieved full State Health Plan retention. Annette is Board Chair of the national non-profit Foundation for Social Connection focused on advancing social connection nationwide, rooted in evidence for collective well-being.
Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.
She advises mental health startups as a fractional COO, leads CSR projects for tech companies like Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.
She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably are under-resourced. Her work aligns investment, integrity, and access—starting with those most marginalized.
Dani Bicknell is a social impact strategist and startup advisor with 10+ years of experience supporting early-stage ventures and designing equitable accelerator programs. With a Master’s in Education and expertise in cross-sector collaboration, she builds initiatives that are accessible, actionable, and equity-driven.
She advises mental health startups as a fractional COO, leads CSR projects for Atlassian and NVIDIA, and supports founders through Berkeley Skydeck and Nasdaq Milestone Circles. A Pivotal Ventures grantee, author, and educator, Dani champions inclusive design centered on lived experience.
She co-founded M.Cert to fill a key gap: digital mental health is advancing, but the systems to scale it equitably aren’t. Her work aligns investment, integrity, and access—starting with those most marginalized.
